Peg Perego is a famous brand from Italy. Through years of hard work, Peg Perego has been researching new designs and has become a favorite brand of many people. How much do you know about the story behind the brand? Today, let's take a peek at the story of this classic brand, which has experienced 73 years of hardship, from its inception to its design.

It all started with the love of children

The founder of Peg Perego, Giuseppe Perego, made his first stroller for his young son because it was no longer suitable for him to continue using it. The simple but practical design caught the eye of neighbors who found the finished product beautiful and useful and asked Giuseppe to make strollers for their children. Gradually this craft grew into a business and in 1949 the Peg Perego baby products company was founded in Arcore (Milan).

The first generation of stroller design.

The first generation of dining chair design.

Innovation at all cost

At that time, Peg Perego revolutionized the use of rubber fabric instead of metal plates and wicker to make baby carriages. Because of the high cost, no manufacturer had been willing to use it, but Peg Perego took the first step in order to improve the quality of the product, and completely subverted the mainstream of the market.

What makes Peg Perego different from others is that it has insisted on being made in Italy for many years and has not moved its production to other countries with lower costs in order to reduce costs. For Peg Perego, "Made in Italy" means "continuing to do what we know how to do well" and striving to enrich manufacturing techniques with modern and avant-garde processing methods.

Peg Perego understands that people who love "Made in Italy" are looking for "style", "elegance", "detail" and "safety", and therefore constantly keep these quality concepts in mind when designing and creating products. While other brands may have started out with higher margins due to lower costs in various areas, in the long run, the high quality Peg Perego has maintained is what has kept the brand standing for many years.

Today, Peg Perego has kept up with the times, and computerized design has accelerated the entire production process, such as using computer programs to cut fabric, calculating the most accurate and least wasteful way to cut fabric, and using computer technology to design various fabric patterns, technology that once led the industry.

People-oriented

Peg Perego not only takes care of the needs of its customers, but also the needs of its employees. For example, a nursery was set up in front of the company for employees with children. The entire industrial area was redeveloped and a modern food service building was built for all employees, reinforcing the company's loyalty.

Innovations and progress

Peg Perego has introduced a number of impressive strollers, but instead of setting limits, the brand continues to actively research new products every year, creating stunning designs that surpass previous creations. For example, the new generation of strollers in 2022, Veloce, combines the previous lightweight frame design with the two-way seat function, allowing you to "dance like a star ", which shows that Peg Perego can always bring surprises.

The brand also focuses on maintaining quality and functionality, and safety testing is very stringent to pass international standards. Click to find out what tests strollers have to pass >>https://bit.ly/3HbuLeC

Only if the industry is able to translate new ideas into products that are able to “enter and withstand” the test of time, do these ideas take on a role in the usage culture: this is the case of Peg Perego’s Italian history.