Enter the world of Peter Rabbit ...

Peter is one of Beatrix Potter’s best known characters and children the world over are familiar with this classic tale of naughty Peter’s escape from Mr. McGregor’s garden. Peter Rabbit was the first soft toy to be patented, in 1903, making Peter the oldest licensed character, it has been depicted in a multitude of spinoff merchandise such as dishes, bedding, house ware and soft toys.

Peter Rabbit™ merchandises always impressed parents by its peaceful and gentle illustrations but with innocent and lively friends that represents the harmony between parents and their lovely babies.